April 2, 2014
8:30 AM - 6:00 PM
The New York Times, 620 8th Ave., NYC
Event by invitation only. Limited space available.
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McCann Truth Central’s “Truth About Shopping” online consumer research study surveys over 10,000 people in the US, UK, China, Brazil, Mexico, Chile, UAE, France, South Africa, Spain and India. The study highlights the most important global themes affecting retail today, including:
1) THE NEW ERA OF RETAIL
Shopping will soon become as natural and seamless as breathing. Successful stores will infiltrate people’s lives in a way that is intuitive and completely hassle free. The streamlined and tailored experience will arguably herald a new era for retail. This new frontier will be driven by rapidly changing technology such as the emergence of wearable tech and, secondly, the ability to truly use our personal data in a relevant way e.g. to create automated, personalized decisions. In this context, we explore what the store of 2025 will look like and how brands can use these new trends to their advantage.
2) THE ART OF SHOPPING
Our lifestyle today enables us to shop 24/7. This always-on approach combined with the dominance of big-data has harkened a new era of consumerism. Nowadays, the science behind the shopping often dominates a marketer’s thinking. But what of the people who are actually shopping? Have we lost sight of the human experience in our quest for effectiveness? Have we lost the Art of Shopping? The Truth about Shopping seeks to rediscover and explore this lost art.
3) ALL NEW GLOBAL SHOPPER
Global connectivity has given us unparalleled access to the world’s retail forum. Everything from our grocery basket, to our wardrobes, to our homes, reflects a worldlier lifestyle. And yet, this is not to say that shopping does not vary wildly from market to market. We look to understand exactly what a global (and local) shopper is today.