April 2, 2014
8:30 AM - 6:00 PM
The New York Times, 620 8th Ave., NYC

Event by invitation only. Limited space available.

8:30 AM

CONTINENTAL BREAKFAST

9:00 AM

WELCOME

Meredith Kopit Levien, EVP of Advertising, The New York Times

9:10 AM

OPENING REMARKS

Harris Diamond, Chairman & CEO, McCann Worldgroup

9:20 AM

KEYNOTE

Andy Murray, SVP, Creative & Marketing Operations, Walmart U.S.A.

SHOPPING MEETS THE HUMAN CONDITION
9:50 AM

THE TRUTH ABOUT SHOPPING

Laura Simpson, EVP, Global Director, McCann Truth Central
India Wooldridge, VP, Deputy Director, McCann Truth Central

McCann Truth Central will unveil the findings from their latest global study, which distills knowledge from interviews with over 10,000 people globally. The study will reveal new insights for how marketers can connect more deeply with today’s global shopper by understanding the joys, pain and dreams of real people shopping in an omni-channel world.

10:30 AM

A CONVERSATION SERIES:
IF I RULED THE WORLD: THE GREAT RETAIL IDEA

In the increasingly complex shopping landscape, top marketing and retail thought leaders offer up their one big idea for a brighter retail future.

Rachel Shechtman, Founder/CEO STORY
Suzanne Powers, Global Chief Strategy Officer, McCann

10:50 AM

BREAK

SHOPPING MEETS MACHINES
11:10 AM

THE PERSISTENT SHOPPER:
TODAY’S CONSTANT STATE OF SHOPPING

Jason Snyder, VP, Director of Technology, Momentum
Abigail Walker, VP, Strategy Coca-Cola, Momentum

The impact that technology is having (and will have) on the retail environment cannot be overstated. From beacon technology on mobile to the latest payment systems and wearables – how is this set to impact consumer behavior? And crucially, what can brands do to ready themselves for The Persistent Shopper?

11:40 PM

TECHNOLOGY TODAY, TOMORROW AND BEYOND

This panel will explore how technology is redefining the global retail market. Emerging markets are leapfrogging old infrastructures in their rapid adoption of technology, especially with mobile devices. We discuss what this means for a brand’s global strategy and how marketers can stay ahead of the dynamic global shopper.

Kelly Jones, Head of Thought Leadership, Microsoft
David Rosenberg, Managing Partner, IPG Media Labs
Mike Parker, Chief Digital Officer, McCann
Alexis Rask, Chief Revenue Officer, Shopkick

Moderated by:
Michael Zimbalist, SVP Advertising Products & Research, The New York Times

12:10 PM

A CONVERSATION SERIES:
IF I RULED THE WORLD: THE GREAT RETAIL IDEA

In the increasingly complex shopping landscape, top marketing and retail thought leaders offer up their one big idea for a brighter retail future.

Scott Lachut, Director of Research & Strategy, PSFK
Suzanne Powers, Global Chief Strategy Officer, McCann

12:30 PM

LUNCH

The New York Times will host exclusive mini-tours of their Research & Development and Idea Labs.

SHOPPING MEETS POP CULTURE
1:30 PM

CREATING CULTS:
WHAT CAN RETAILERS LEARN FROM JAY-Z, LEOPARD SKIN CHIEFS AND FASHIONISTAS?

What brand wouldn’t love to have an army of dedicated Little Monsters? We demystify the science of cult creation by exploring ancient tribal rituals, modern celebrity fandom and obsessive fashion fanatics. We’ll be providing simple, actionable steps for brands to use to their advantage.

Mikael Schiller, Executive Chairman, Acne Studio
Michael Nyman, Chairman & CEO, PMK*BNC
BJ Bueno, Author, The Power of Cult Branding
Rodney Collins, Anthropologist, European Director, McCann Truth Central

Moderated by:
Nick Parish, Editorial Director, Contagious

2:10 PM

MAKING A STATEMENT:
THE NEW VISUAL LANGUAGE OF SHOPPING

What do the rise of Pinterest, Instagram and elaborate window displays have in common? They are shortcuts to provoking our senses. In bite sized culture we are increasingly reliant on images to instantaneously convey information. This trend is starting to take hold in the retail space. Learn how brands can develop the right visual strategy.

Rosanne Olken, Director of Shopper Insight, L’Oreal
Kevin Knight, Partner Marketing Manager, Pinterest
Sharon Panelo, Strategy Director, McCann Always On

Moderated by:
Jess Greenwood, Creative Partnerships, Google

2:40 PM

BREAK

SHOPPING MEETS SPACE
3:10 PM

THE NEW RETAIL BOUNDARIES:
PRIVATE VS. PUBLIC SPACES OF SHOPPING

The public and private spaces of shopping have experienced a considerable shift in recent years. From e-commerce to mobile to in-store, how are these spaces changing consumer behavior and what does this mean for brands? What are the new boundaries and how do brands behave in these personal and public spaces?

Elena Klau, SVP, Director of Strategy and Insights, Momentum
Laura Moser, SVP, Shopper Marketing, Momentum

3:40 PM

THE BRICK & MORTAR COMEBACK:
HOW IN-STORE DESIGNS ARE DRIVING INNOVATION

Brands are responding to the differing retailer needs by seamlessly blending both customer in-store and online experiences. This panel will examine how in-store design is driving category innovation and how online is driving in-store experience.

Rachel Kraus, National Director of Brand Ventures, Westfield
Lisa King, SVP of Marketing & Creative Director, Raymour & Flanigan Furniture

Moderated by:
Martin S. Cregg, President & CEO, ChaseDesign

4:10 PM

A CONVERSATION SERIES:
IF I RULED THE WORLD: THE GREAT RETAIL IDEA

In the increasingly complex shopping landscape, top marketing and retail thought leaders offer up their one big idea for a brighter retail future.

Nagisa Manabe, CMSO, USPS
Suzanne Powers, Global Chief Strategy Officer, McCann

4:30 PM

CLOSING REMARKS

Suzanne Powers wraps up her series of discussions with the top marketing and retail thought leaders throughout the day with some final thoughts.
Suzanne Powers, Global Chief Strategy Officer, McCann

5:00 PM

COCKTAILS & FACE OF SHOPPING EXHIBITION

As a part of The Truth about Shopping, McCann Truth Central commissioned leading street photographers in New York, London, Shanghai, Mexico City and Dubai to capture the real faces of shopping and unique retail experience in these cities. A selection of photographs will be on display for the audience to enjoy.