April 2, 2014
8:30 AM - 6:00 PM
The New York Times, 620 8th Ave., NYC
Event by invitation only. Limited space available.
As EVP, Global Director of McCann Truth Central, Laura Simpson is the driving force behind McCann Worldgroup’s global intelligence unit.
Under her leadership, the Truth Central Team, represented in more than 100 countries, has analyzed attitudes about topics ranging from wellness to privacy, youth, beauty, moms, social media, politics, mobile and more.
Since relocating to New York in 2011 to start McCann Truth Central, Laura has presented the studies at major conferences like the ANA Multicultural & Diversity Conference in Miami, The Mommy Tech Summit at CES in Las Vegas and the Mobile World Congress in Barcelona. Most recently, she presented the findings from “The Truth About Privacy” at The Economist, Big Rethink CMO Summit in New York City.
Before crossing the pond Laura worked as Head of Trends and Insight for McCann Erickson in London and prior to that as a global researcher for international research agency, Synovate. Laura has also worked across a number of client accounts as a research consultant in the UK and the US including L’Oréal, MasterCard and Nestlé.
EVP, Global Director
McCann Truth Central