April 2, 2014
8:30 AM - 6:00 PM
The New York Times, 620 8th Ave., NYC

Event by invitation only. Limited space available.

Rachel has worked for Westfield for the past eight years, holding positions in Marketing, Brand Alliance and Partnership Marketing. The Westfield Group is one of the world’s largest shopping center developers, attracting more than 1 billion shoppers and generating over $40 billion in retail sales last year.

In her current role as National Director of Brand Ventures, Rachel works with brands to leverage the brick and mortar retail environment, shopper behavior and engagement through a variety of channels, including experiential marketing, activation, pop-up retail, integrated marketing, digital and social media. She works across all business functions to create integrated brand solutions within the shopping center space.

She has worked on creating brand partnerships in both existing flagship assets and development properties, including Westfield World Trade Center. In addition, Rachel worked with Westfield global counterparts and brand partners on an activation strategy at Westfield Stratford City, adjacent to the Olympic Park, in preparation for the 2012 London Olympic Games. Rachel has worked with several national and global brands across all categories, including Samsung, American Express, Coca-Cola, MasterCard and Porsche.

Rachel recently completed her MBA at the NYU Stern School of Business and has a Bachelor’s Degree from Stern College in Marketing and Music, including coursework at The Juilliard School. Most importantly, Rachel is married to Daniel and they have three amazing children.

RACHEL KRAUS

National Director of Brand Ventures
Westfield