April 2, 2014
8:30 AM - 6:00 PM
The New York Times, 620 8th Ave., NYC

Event by invitation only. Limited space available.

Rodney serves as the Regional Director – EMEA of Truth Central, the global intelligence unit of McCann. Committed to the agency’s founding Truth Well Told philosophy, Rodney is a leading member of a team dedicated to uncovering human truths to help pioneering brands make their mark in the world. As a Regional Director, Rodney designs, manages, and conducts global and regional thought leadership initiatives for the McCann WorldGroup network.

As an anthropologist, Rodney promotes an appreciation of human practice-in-context and holds a strong commitment to the principles of immersive participant-observation to discover deeper truths. Rodney has field experience in Europe, North & Central Africa, the Middle East, and North & Central America. With expertise in semiotic, cultural, and psychoanalytic analysis, his work has offered transformative insights into a wide spectrum of practices: from idleness and masculinity, to
air fresheners and habit change, to public health policy and design innovation.

He has published widely in industry, academic, and popular press, including frequently in Brand Republic and the Huffington Post. He has taught university level courses at New York University, Georgetown, and Columbia University and has consulted with numerous international organizations including the World Monuments Fund, IREX, and the Iraqi Board of Heritage & Antiquities.

Rodney is based in McCann Erickson’s offices in London’s Russell Square.


Regional Director – EMEA
McCann Truth Central