April 2, 2014
8:30 AM - 6:00 PM
The New York Times, 620 8th Ave., NYC
Event by invitation only. Limited space available.
Mike Parker joined the agency in 2012 as Chief Digital Innovation Officer for McCann Erickson North America. He is responsible for building specialist digital capabilities into the core of McCann’s offerings and additionally, with developing innovative new digital practices and relationships and helping the agency create a deep pipeline of talent and partnerships.
A three-time winner of Digital Agency of the Year honors, once at Tribal DDB and twice at Goodby Silverstein & Partners, Mike joined the McCann from Tribal DDB where he had served as Co-President.
A 12-year veteran with DDB, Mike was part of the team that launched the Tribal DDB brand in Canada and globally. More recently, he oversaw all west coast client relationships for the company and is credited with helping to reinvigorate the brand. Earlier, he was a member of the leadership team of a digital start-up, Betawave, and previously was Director of Digital Strategy for GS&P, responsible for the overall evolution and growth of that agency’s digital offering. Mike got his start in the agency business with Tribal DDB in Canada where he rose to National Managing Director and opened offices in Vancouver and Toronto.
Chief Digital Officer
McCann Erickson North America