April 2, 2014
8:30 AM - 6:00 PM
The New York Times, 620 8th Ave., NYC
Event by invitation only. Limited space available.
1. THE NEW ERA OF RETAIL: UNDERSTANDING TECHNOLOGY TODAY, IN THE NEAR FUTURE & THE FAR FUTURE
Technology is undoubtedly having, and will have, an unparalleled impact on retail. But what does that mean for brands today? What does it mean in 2 years? 5 years? Today: how can you amplify your existing digital presence? From social media to e-commerce to mobiles – what tech should you focusing on today? Near Future: how are you readying yourselves for the rising technologies of beacons, NFC and self-checkouts? Far future: we’ll eventually have the ability to connect consumers’ entire online and offline behaviors and profiles. How will this change the way you engage your consumers? We’ll explore how brands can ensure they’re as equipped as possible for today’s and future technologies.
2. MOBILE IQ: ARE YOU CONSIDERING ALL FOUR MOBILE SHOPPING NEED STATES?
Mobile is arguably the technology that retailers are most focused on at present. And rightfully so, no other technology has impacted consumer behavior in such a dramatic way. We’re going to deep dive into this platform. By using our Four Mobile Need States, we’ll show you how consumers are using their mobiles during the whole shopping experience and what you should be doing to facilitate and enhance these natural behaviors.
3. SHOPPING MINDSETS: THE IMPORTANCE OF CATEGOR CONTEXT FOR CONSUMERS
In the Truth about Shopping, we have created a unique way of understanding the multi-faceted ways in which people engage with different categories while shopping. Through our proprietary segmentation, we’ll explore how to shake-up consumer mindsets in a way that is relevant to your category. We’ll introduce you to these emotional states and show you how you can seduce the Lover mindset, appease the Fighter and win over the Zombie.
4. PUTTING THE ART & MAGIC AT THE HEART OF THE SHOPPING EXPERIENCE
While there is an undoubted benefit to the reams of data that the retail experience now creates, are we too focused on the ‘science’ of shopping? This session will show you how to balance this science with the more human and personal side of shopping. Using some of the best and brightest examples for brands in other industries, we’ll be using a fun mash-up exercise to help you create a host of actionable ideas for your business.