April 2, 2014
8:30 AM - 6:00 PM
The New York Times, 620 8th Ave., NYC

Event by invitation only. Limited space available.

India is a founding member of McCann Worldgroup’s thought leadership unit, Truth Central, leading global research studies on topics varying from wellness, to advertising and, currently, retail. Each study combines robust data alongside bespoke qualitative methodologies to create a definitive guide designed to help Clients unlock growth for their businesses. She is passionate about bringing research to life in a way that is accessible and interesting to all. Her creative approach has ensured that Truth Central is constantly innovating. She has combined traditional research with a multi-dicipline approach creating short films, global photographic essays and a conference, to name a few, that elevate the studies to as broad an audience as possible. As a result, the ‘Truth About…’ series has garnered multiple global press and India has been invited to write and speak around her areas of expertise in publications such as MediaPost and Admap as well as presenting at conferences like Mobile: First Look and Mobile World Congress.

Before moving to New York from London two years ago, she worked as brand strategist in McCann London. Earlier still, she started her career as an account man and so has had a varied and unique past working on brands as diverse as Barclays, Nestlé, London Evening Standard and MasterCard.

INDIA WOOLDRIDGE

VP, Deputy Director
McCann Truth Central, Consumer Intelligence