April 2, 2014
8:30 AM - 6:00 PM
The New York Times, 620 8th Ave., NYC
Event by invitation only. Limited space available.
Abbie Walker oversees strategic council, thought innovation and creative brief development across North America at Momentum Worldwide, an advertising agency that co-creates experiences to provide social currency to the modern consumer. In her current role, she leads the seven-person New York office strategy team in work on the Coca Cola (global and North America), Microsoft, American Express and Sony Pictures Home Entertainment.
Before joining Momentum, Walker was senior planner at Exposure Communications where she worked as the communications, experiential and digital planner for major clients including Heineken, Microsoft, Levi’s and Dr. Martens Global, as well as new business. In 2010, she ran the digital strategy and framework for a Karl Lagerfeld and Diet Coke collaboration across Europe. Prior to Exposure, she ran strategies for Channel 4 programs and launched Rowntree’s Randoms in the UK, providing digital and social engagement support. The client named the work Most Influential when they were awarded Nestle’s global Best in Class campaign award in 2009 – having exceeded sales projections by 200% and helping Randoms become the 3rd biggest UK brand on Facebook.
She began her advertising career at digital agency Interesource in 2004, where she worked on a blogging platform for the Telegraph and the Mirror, as well as one of the first music streaming sites for Virgin Music. She also conceived and built Doggysnaps— a social networking site for dogs—for UK charity Dog’s Trust. The site was named Yahoo’s Social Media Find of the Year in 2007.
Prior to Interesource, Walker consulted for UK publication the Telegraph, and worked on social communications guidelines for Amnesty International UK.
VP, Creative Strategy