April 2, 2014
8:30 AM - 6:00 PM
The New York Times, 620 8th Ave., NYC
Event by invitation only. Limited space available.
Laura Moser is responsible for leading and further building Momentum Worldwide’s shopper marketing practice across all North American CPG and retail clients – fortifying the agency’s leadership in understanding and adding value to the shopper experience for brands and people. She also plays a connective role to her global counterparts in supporting our multi-region shopper marketing client base. Moser has an extensive background in consumer and shopper activation and behavioral planning, with more than 20 years experience across national promotion, digital integration, retail collaborative planning and event/sponsorship.
Moser most recently co-created the industry’s first book reviewing Global Best Practices in Shopper Marketing with The Coca-Cola Company, Unilever, Geometry Global and The Path to Purchase Institute. Prior, as Executive Director, Shopper Marketing for G2, she was responsible for the creation of proprietary retail strategy tools, developing a new insights and strategy group as well as overseeing shopper marketing best practices and strategy for clients across their Chicago and New York offices. Her background also includes leading the P&G team at IPG’s Draft and transitioning that business to Marketing Drive, as General Manager, where she was instrumental in securing the entire Gillette portfolio. Laura spent her early career in leadership positions for WPP’s 141 Worldwide, managing the Kraft portfolio of brands.
Her shopper and retail insights work extends across many categories and brands, including Heineken USA, Beam Global , Waste Management, Home Depot, ConAgra, Kraft, Mondelēz, Ford, Discover Card, Campbell’s and more. Moser has also developed intricate and effective programming with leading retailers across drug, mass, DIY, club, grocery and convenience stores, which has given her an extremely balanced understanding of today’s shoppers and how best to engage them.
Laura currently serves as a Faculty Member with the Path to Purchase Institute, actively participates in the Brand Activation Association (formerly the PMA) and is a repeated juror for the Shopper Marketing Effies and BAA Reggie awards. She also teaches shopper marketing courses as a guest lecturer at NYU. Her team efforts have been recognized at the Reggies, Effies and Design of the Times award competitions.
Director of Research and Strategy