April 2, 2014
8:30 AM - 6:00 PM
The New York Times, 620 8th Ave., NYC

Event by invitation only. Limited space available.

A NEW KIND OF RETAIL CONVERSATION WITH CREATIVITY & HUMANITY AT ITS CORE

McCann Truth Central soon will publish “The Truth About Shopping,” their newest consumer research into how marketers can connect more deeply with today’s global shopper. We want to start a new kind of retail conversation, a conversation with creativity and humanity at its core.

An exclusive “first-look” at the findings was provided at an April invitation-only conference for marketers. The public release of the findings will take place in May. McCann Truth Central’s “The Truth About Shopping“ is a global consumer research study that distills knowledge from interviews with over 10,000 people globally. This research reveals new insights on connecting more deeply with today’s global shopper by understanding the aspirations, concerns, frustrations, and desires of real people shopping in an omni-channel world. Click here to see how our previous research has benefited our Clients and friends alike.

WHY ATTEND?

World Class LearningNetworkingImmediate Activation

“The Big Shopping Shake Up” is a full-day immersion into the world of shopping via the insights from our proprietary study. There will be an exclusive “first-look” at the findings from McCann Truth Central’s “The Truth About Shopping“, a global consumer research study that distills knowledge from interviews with over 10,000 people globally. This research reveals new insights for how marketers can connect more deeply with today’s global shopper by understanding the joys, pain and dreams of real people shopping in an omni-channel world. Click here to see how our previous research has benefited our Clients and friends alike.

The conference is an immersion into the world of shopping via the insights from our proprietary study. They’ll be an exclusive “first-look” at the findings from McCann Truth Central’s “The Truth About Shopping“, a global consumer research study that distills knowledge from interviews with over 10,000 people globally. This research reveals new insights for how marketers can connect more deeply with today’s global shopper by understanding the joys, pain and dreams of real people shopping in an omni-channel world.

The day promises to be an outstanding networking and learning opportunity for anyone interested in the future of retail. Meet and mingle with cultural thought leaders, the best-in-class of the retail industry and McCann Worldgroup business and research executives.

All panels and talks will focus on real-world examples of activation. However, if you’d like to go even deeper to find out what this means for your brand we are also offering an optional Day Two is available by request a tailored hands-on workshop on April 3rd at McCann offices, 622 Third Avenue.

The bespoke workshop, led by McCann Worldgroup experts, will be a half-day immersive session designed to identify ideas and opportunities for brands within the global themes and insights revealed by our proprietary “Truth About Shopping” study.

For more information about the workshop click here.